The internet and the community have the power to transform “ordinary” people into celebrities. Something similar could be said for the Rich Kids of Instagram, only that they are not just ordinary people. This is a group of children whose parents are amongst the 1% of the wealthiest people on Earth. And their children are not ashamed of the money that is given to them. They published snapshots of their parties full of splendour and pomp on Instagram and soon got labelled with the #RKOI. The article deals with the phenomenon of RKOI and accumulation of fame, which they acquired on the basis of publishing photos of their decadent wealthy private lives.
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